Balle balle mobile phone!

Written by  Ankit Chadha

This Dastan (story) by Ankit Chadha is an allegorical tale about a fantasy land where mobile technology is the most dominant technology and the customer is the king. The story, a satirical take on the mobile ecosystem in India, mirrors the ups and downs of our world in an effective way. Presented in the format of dastangoi – a lost art form of Urdu storytelling that dates back to Persia of the 9th century AD -- this dastan is unlike traditional dastans. It was customised for an audience that uses mobile, thinks mobile and believes that mobile can change the world.

The dastan blends the modern theme and the medieval medium to pick up a range of specific issues faced by the country’s mobile industry. It highlights the role played by the handset makers, the carriers/operators, the app and content developers, and of course, the mobile user who sits at the centre of it.

It explores the Indian mobile ecosystem as a tilism (world of magic), where there are godly powers, sorcerers and tricksters. And, there are worlds within this world. The customer goes through numerous hassles and finds himself on a throne of horns. The story then takes the analogy of the jaal (net) and khel (game) to depict how the big players form a nexus to control the market. The dastan then moves into a different mood as it tries to curate the voice of the mobile phone and does that using a script that has teeth, and dark, but titillating poetry. Combining an ‘insider view’ of the Indian mobile industry with an understanding of the very personality of this device, the dastan communicates the unlimited potential of this technology that remains untapped. Enjoyed by end users and industry professionals alike, the story concludes with a powerful statement on how playing (khel) with the mobile network (jaal) is the way to empowerment.

This dastan is dedicated to the consumer who drives the growth of the industry, and to all those organizations that are using the mobile technology to empower the masses.

Please feel free to use and share it -- with credit to Ankit Chadha.

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